Cherish the cherries!
Cantillon and Vert d’Iris join hands: let’s revive Brussels’ cherry beer tradition – organically, ‘f course
Cantillon and Vert d’Iris have started rebuilding orchards of the traditional cherry used for the production of Kriek. They have already planted 100 cherry trees and 500 more are expected by late 2018. They invite sponsors in order to build a capacity of 3.000 trees by end 2019.
Yep, three thousand trees. That’s about 10 tons cherries per year in average.
-Wait a minute. Planting trees is a lot of hassle. Why in the world would you want to plant cherry trees?
-And… How do you want to do that? Where? Who…?
Cantillon is a family brewery since 1900 in Anderlecht. It is organically certified since 1999.
The Cherry beer (Kriek) is a landmark of Brussels’ heritage
The Kriek beer is made with cherries. It is intimately associated with the horticultural history of Brussels. Brussels used to be a green city who numbered many orchards within its walls, together with a diversity of fruit varieties that is simply unthinkable today.
Cherry trees have long gone and the last brewer of Brussels Lambic, Cantillon, wants to revive the local production of sour cherries. He is tired of looking for fruits all over Europe.
So, the demand for local cherries is up. And the revival of this typical beer stimulates new activities such as tasting, heritage tourism, education, etc.
Planting cherry trees
In order revive the production of traditional cherry beer in Brussels, Cantillon and Vert d’Iris have become partners with the goal of delivering several tons of organic cherry annually by 2021.
This means… WORK !
Here’s what we have done so far:
Help us plant more trees!
A first plantation phase of nearly a six hundred cherry trees has taken place, on the InnRGreen potager. We are already preparing the next plantation phases: find more land, secure plants, document the cherry cultivation, communicate, train…
We want to gather a minimum of €50.000 euros in 2019 in order to make progress in this organic cherry project, and start plan the next plantations. This cherry project is coming in synergy with the cooperative’s other projects, described in our Plan de développement 2017-2021, available on www.vertdiris.net/societe-cooperative
Join us for greening Brussels together. Over 250 shareholders take part in our efforts to make Brussels a greener city where local, delicious quality products are easy to find.
Sponsor a cherry tree!
In order to fund its projects, Vert d’Iris offers shares of euros 100 (Sorbus share), 1.000 (Fraxinus) and 5.000 (Quercus), with a maximum of euros 5.000 per person or organisation.
the first 100 subscribers of a Sorbus share (€100): a sample of apple chips of 50 gr. (100% organic fruit, dehydrated at low temperature), plus a personal dedication (to a name of your choice) of one tree with a permanent label attached to the trunk.
the first 50 subscribers of a Fraxinus share (€1.000) : a personal dedication of one tree with a permanent label attached to the trunk, plus a sample of apple chips and a set of three bottles of Lou Pepe Kriek Cantillon.
the first 10 subscribers of a Quercus share (€5.000) : a personal dedication of five trees with a permanent label attached to the trunk, plus a sample collection of all our vegetable and fruit chips, twelve bottles of Lou Pepe Kriek Cantillon (including one 13 and one 14), plus a monthly box of organic vegetables (box value up to €30) delivered to your home during one year (limited to the Brussels Capital Region, or Flanders up to 20 km from our potager) .
Vert d’Iris also accept donations for this project. Donations can be made for any amount, using the same banking details as for subscriptions (see below). Simply mention « Donation Cherry » in the bank transfer communication. Donations are not eligible to financial compensations. However, upon request, donors of €100 euros and above will be entitled to a personal dedication of one tree with a permanent label attached to the trunk.
All subscribers and donors of this campaign will be invited to take part in a guided tour of the cooperative gardens, followed by a tasting event at the InnRGreen restaurant (owner of Vert d’Iris land).
Discount on vegetables purchases
Moreover, Vert d’Iris grants all shareholders who holds at least one Fraxinus share, a permanent discount of 30% on purchase of its fresh produce. All shareholders also enjoy the following advantages:
(professionals) cross-communication supported by a variety of supports: posters, web, cards, fliers…
privileged access to our events, products (tasting, workshops, visits, etc), and education programs
dividend limited to 6% of subscribed shares (depending on results and general assembly decision)
multiple opportunities to take part in the cooperative governance.
Subscribe online: www.vertdiris.net/cooperez – please mention « Cherry project » in the bank transfer communication.
Contact us for more information about this project, or about our other financial tools.